Září 2015

With the volume of competition that businesses face in most industries, it’s never been more important to stand out and develop a unique identity and value proposition through strategic branding. While it’s obviously important to offer a quality product or service, effective branding is often at the heart of the companies that thrive.According to Jerry McLaughlin, “brand is the perception someone holds in their head about you, a product, a service, an organization, a cause, or an idea. Brand building is the deliberate and skillful application of effort to create a desired perception in someone else’s mind.” Let’s explore the common characteristics of successful brands, so you can build your brand accordingly.1. Audience KnowledgeThe best brands have a thorough understanding of the demographics of their target market, what their interests are, and how they communicate. Unless it’s a mega chain like Wal-Mart, most businesses have a

Who can forget the GIFs of the ‘90s, or the more up-to-date focus on flat design?Recently, we’ve seen a surge in popularity of responsive web design, as more and more sites join the drive to become ‘mobile ready’ which is now even more important in the wake of Google’s Mobile Friendly update.Let’s examine some of the most popular for this and the coming year.1. The Proliferation of UI Patterns2. Rich Animations3. Microinteractions4. Material Design: A Richer Alternative to Flat Design5. Responsive Design6. Flat Isn’t Going Away Anytime SoonAdditional Advice on Web Design TrendsDon’t follow trends just because they’re the “hip” thing to do at the moment. Trends represent popular techniques for good reason, but make sure it’s best for your users. For example, an e-commerce site certainly wouldn’t do well as a single-page infinite scrolling site.Trends are nothing more than additional tools in your designer

On autumn weekends with good weather you can almost experience caravans of people marching over the grandiose lookout balconies between the Dolomites and the Tauern and filling the mountain lodges to capacity. But very few people have the idea of turning the perspective around and approaching the Carnic ridge for once from the valley side. And that is something that is certainly worthwhile.It is no coincidence that at Heinfels in the valley of Drau, which is called Pustertal here, there stands an ancient castle that still appears to be fortified. It guards the entrance to two valleys: the Villgratental and the Tyrolean Gailtal. The latter is quite hidden, as it begins with a terrain level high above the valley floor of the river Drau.There is a climb of several hundred metres on a serpentine road before reaching the community of Kartitsch, with the prettily shaped